We encourage positive word of mouth to improve product reliability and brand image by employing staff who are passionate about products and leave an impression on consumers.
You can become introduced to products in a variety of ways, for example, toothbrushes can be introduced to consumers through dentists, hair care products through salons and so on. Both provide a sense of "security" that it is being offered by a professional to "convince" consumers to trust the product. Even if it is a common product, the feeling of having a product recommended to you by a professional affects purchasing behaviors, and ripple effects to other consumers.
Marss Japan actively seeks word of mouth channels beyond media and advertisements, and at our clients requests, Marss Japan will get in contact with opinion leaders of various industries.