Sales Promotion Services

Social media promotion

Great effect to young SNS generation

In the young market, who do not watch TV and do not read magazines, it has become increasingly difficult to deliver various advertisements, including TV commercials, which have been effective in increasing product awareness and sales.
In addition, in the content of advertisements, the emphasis on the keyword “empathy” is not only one-sidedly conveying the function and effect of the product, but also as a characteristic of the young market.

Social media promotions use famous YouTubers and Instagrammers to encourage viewers to gain interest in the product by gaining empathy.
We propose the most suitable media and influencers according to the product and target audience.
In addition, media viewers will be able to re-cognize products at the store and use it to promote purchases by streaming created videos at stores and using influencer posts as POP for secondary use.

Case 1

Product
Yogurt
Purpose
Encourage younger users to buy products at retail store
Solution
Promoted the understanding of the product with famous YouTuber videos, recalled the store, and used the videos as POP at stores.
Result
Compared to before the measure
・ Awareness : 205% (40.2% → 82.6%)
・ Interest : 121% (64.3% → 77.8%)
・ Ambitious of purchase : 135% (64.3% → 86.5%)
・ 14% of users who contacted the media actually purchased.

Case 2

Product
Kids toy
Purpose
Aim to increase awareness and promote purchases with the revival of target products
Solution
YouTuber introduce detail of the new products such as color variations and new functions.
Result
Compared to before the measure
・ Awareness : 516% (15.8% → 81.5%)
・ Interest : 172% (36.4% → 62.6%)
・ Ambitious of purchase : 169% (30.3% → 51.2%)
・ 3.3 of users who contacted the media actually purchased.

Case 3

Product
Cosmetics
Purpose
Increase sales at EC sites and retail stores
Solution
Gain awareness and empathy with YouTuber videos, get more interest on product websites, and encourage purchases.
Result
Compared to before the measure
・ EC site sales : 136%
・ HP stay time : 250%
・ Campaign application rate : 150%
・ Overall sales achievement : 127%