Marss Japan strong points

Since the time commodity become a tool capable of boosting sales, and now in the era of advertising as publicity, it is important to understand shopper insights (consumer sentiment) and connect consumers with products in line with their purchasing behaviour.

In traditional marketing, product development and product appeal focused on "consumer usage" trends. However, almost any kind of information can be obtained instantaneously using IT tools, and the ratio of so-called "planned purchases" are decreasing, as competing products crowded the space. Now, it is important to observe consumer behaviour on-site, called the "purchasing scene".

Needless to say, the "sales floor" is the key point of contact with consumers. Marss Japan is equipt with the experience, of producing several market spaces and as retail professionals, to leave an impression on consumers. As specialists in "display" experience, something that greatly influences sales, Marss Japan is creating an attractive SP tool, based on the expansion of sale channels and store shipments, in order to create a "sales floor that can sell".