
Somewhat due to globalization, Japan's retail industry continues to expand abroad. Many Japanese companies have entered the Taiwan market, as it is known to have an affinity towards Japanese products. (Area is almost the same as Kyushu, with a population of about 23 million people).
※Japan, with a populate of 23 million people, host over 3 million travelers per year. Japanese food and bento culture is infiltrating.
※Information on Japan is gathered through certain TV channels broadcasting Japanese TV programs and Japanese books and recipes being translated.
However, companies that are considering to enter Taiwan now may face some obstacles and should have a risk management plan established.
Under such circumstances, Marss Japan's group company, "Marss Taiwan, Inc." is able to support this process from local market research to sales.