With the diversity of consumer values and preferences and the abundance of information including SNS, the importance of research work is increasing more and more. Marss Japan has utilizes its long established marketing strategies by combining information acquired from on-site locations and cultivated on-site marketing activities. There are a variety of fields that can be looked into from visiting customers to shipping to displaies to macro research such as market research, industry trends, and market shares. Additionally, mystery shoppers help raise third party perspective issues.
With it becoming increasingly difficult to understand customer sentiment due to the overflow of information, we first conduct onsite research, then put together a report that echoes customer desires.
