Sales Promotion Services

Geo-targeting advertisment delivering

Target efficiently by reading needs from consumer behavior history

Unlike traditional Internet advertising, which uses Internet search keywords and browsing history to target ads, it delivers ads based on a history of behavior that consumers have actually visited.
In addition to gender and age, it is possible to set the frequency of visiting specific facilities and regions, so that ads can be efficiently delivered to the targeted audience.

For example, you can target specific hobbies and preferences by distributing advertisements and coupons for baseball-related products to targets that frequently visit baseball fields to encourage purchases.
In the retail business, it can be used in various scenes, such as delivering advertisements for own stores to targets that frequently use nearby competitors.
In addition, it supports the measurement of how many of the target demographics who have delivered ads actually visited the store, which can lead to improvements from cost-effectiveness verification.

Case 1

Type of industry
Retail store
Purpose
Acquire customers from nearby competitors
Solution
Deliver advertisements to consumers who frequently use competitor stores, with information on special sales dates and special merchandise.
Deliver multiple types of advertisements, and verified the types of ads and target demographics that had a strong response based on store visits.
Target
・ Women who are older than 20 years or older, who frequently visit competitor stores
・ Women who are older than 20 years or older, living near their store

Case 2

Type of industry
Golf equipment maker
Purpose
Attracting customers to the shoe fitting event
Solution
The event information was delivered to users who are assumed to have golf as a hobby.
Purchase promotion coupon was attached to the advertisement to encourage purchase on the day.
Target
・ Consumers aged 20 years or older who regularly use golf courses or driving ranges within the range of visiting the venue store
・ Consumers aged 20 or older who frequently visit golf equipment stores in nearby trade areas

Case 3

Type of industry
Women apparel maker
Purpose
Increase awareness of target audiences and purchases at retailers
Solution
Advertisement was delivered to women who are highly conscious of beauty, and guided to their homepage.
HP has firmly established a link to store information and encouraged store visits.
Target
・ Women aged 20s〜40s who regularly visit nail salons and beauty treatment salons
・ Women aged 20s〜40s who are expected to have high disposable income from their place of residence or work