MARSS JAPAN

With its unique experience, supporting Japanese companies entering the United States

Somewhat due to globalization, Japanese retail stores continue to expand overseas. However, due to the unique consumer preferences and behavior and various interests, it is difficult to implement marketing tactics.

Marss Japan entered the United States in 1993, opening a "Marss American, Inc" office in Los Angeles shortly after. Over the years, American consumer behavior and markets have been observed, while supporting Japanese companies in America. Now, Marss America has become a dominate force in the enormous American market, after implementing strategic marketing tactics directed at the consumer habits and customs.

Japanese companies who wish to "expand into the American market" and are having trouble "finding an American partner", our company can help with our unique experience of expanding into the United States and understanding their local marketing trends.

Understanding consumer habits leads to expanding marketing channels in the United States

In order to expand into the American market, it is key to understand the unique consumer habits. For example, in Japan, small businesses use the help of "wholesalers" and "agencies", and while the United States generally follows the same path, in addition, American companies use brokers for added efficiency, as they do not have employees to sell special products, as they do in Japan. Utilizing brokers is key to experiencing success in the market by targeting commercial areas and developing sales channels.

Moreover, Japans method of having field representative make regular visits to foster human relationships and secure sale space is becoming increasingly rare. It is extremely important for manufacturers to understand the American system in order to make direct connections with retail stores and businesses.

The key to expanding sales in the United States is a sales agent known as a "wholesaler" or "distributor". These agents know the market and marketing route most favorable for distribution.

At Marss America, we first introduce the product to local sales agents who have decades of experience in the field, and analyze the response to the product and market. If they show an interest, they will further recommend their products to the Japanese offices of their company, to foster positive relations in Japan.

Our support does not end after negotiations are on their way in Japan and the product has entered the American market. Among the thousands to tens of thousands of competing products, and although sales agents are handling sales activity, product management, logistics and commercial processes, selling only a specific product is not possible.

For that reason, Marss America supports the local sales agents and stores operational activity through our specialized marketing representative.

Accurately responds to American distribution conditions and consumer customs

Event season is a large business opportunity to increase purchasing motivation

Retail stores in America have relationships with special holidays and events such as the 4th of July, Labor Day in September, Thanksgiving in November, etc. These are fruitful times for Marss America as the demand for marketing activities is high. Seasoned staff who understand how to motivate consumers to purchase are able to effectively use the space inside of the store to create attention grabbing marketing ploys.

Create marketing tactics that root themselves in local diversity

Los Angeles, called the multi-ethnic melting pot of the United States, can have a "different ethnic economy from one street to the next". With a plethora of nationalities in one place, different ethnic retail stores are continuously popping up, from Asian to Hispanic, etc.

Marss America's strength lies in it's ability to flexibly enter each one of these channels. It is important to build relationships with various distributors and sales reps who have strong ties with a certain ethnic group. Business negotiations with sales reps can benefit by introducing bilingual staff who can speak English along with Japanese, Chinese, Korean, Spanish, Vietnamese, etc.

Full support for restaurants opening in the US

While many food and beverage establishments have experienced success with the "Japanese Food Boom", far more shops are struggling to expand due to a lack of knowledge and understanding of American business practices.