Hair Care Product Manufacturers
Demonstrations
While we hoped to launch promotional sales across the country in line with our new product launch, concerns such as "too few nationwide demonstration companies" and "decreasing our level of business by expanding into developing areas" prevented us from doing so. Therefore, utilizing the organization capabilities of Marss Japan, we decided to promote our new products through product marketing and sale expansion across seven major cities nationwide.
Product demonstrations have been conducted to over 38 distribution corporations including GMS, supermarkets, home centers, and drugstores. As far as activities, our company was able to maintain a certain business level by using the national implementation manual we created, to manage implementation operations, especially through immediate resolution for irregular occurrences and smooth store-front implementation. In addition to improving product recognition, we also used product introduction handouts and iPads as marketing tools. As a result, we demonstrated to over 1000 stores over the course of several weekends spanning a total of 50 days, with a trouble occurrence rate of 0.2%, achieving a high standard for the industry. With our operational management highly rated, we continued on to 2000 more stores over the course of 3 months to recommend products through marketing and sampling.